Doing It For The Kids

Doing It For The Kids

Doing It For The Kids, Frankie Tortora, Steve Folland

*GOLD Best Business Podcast — British Podcast Awards 2021* *BRONZE Best Business Podcast — British Podcast Awards 2020* The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community. To join, go to https://www.doingitforthekids.net/

How do you know when it’s time to outsource?

How do you know when it’s time to outsource?

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Katie Beardsley — Owner at Willow & Woods, Life of Sprout, and And Other Memories:Katie says: “Hi Frankie & Steve,I'm at a stage with my business where I know what I want to be doing and where it is going, but I need to get myself out there more. With 3 young kids, 3 small businesses, a dog and a tortoise... I don't need to tell you, but I really don't have the time to be doing the marketing that I need

Feb 6, • 20:28

When you’ve lost your content creation mojo

When you’ve lost your content creation mojo

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous.They say…“I’m struggling to get back into the rhythm of creating content consistently.This isn’t just an after-Christmas thing, this is an after-the-summer-last-year thing.I used to create every week without fail and I know people like what I do. And I even know it made a difference to my business, but I struggled with even once a month for the second half of the year.What do you think? How ca

Jan 23, • 20:59

How to work out your rates

How to work out your rates

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from graphic designer Kiemia Farrow.Kiemia says: “Hi Frankie and Steve!I’ve been full-time freelance since 2020 (brave or stupid one month into a global pandemic?? You decide) and now have over 15 years of agency, in-house and freelance experience behind me.I charge by the hour and have some fabulous clients who trust the process and appreciate the timesheets I keep when I invoice them at the end of the mont

Nov 14, 2024 • 19:27

How to make the most of having ‘more time’

How to make the most of having ‘more time’

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Louise Jenkins who supports women with their transition into motherhood, and develops and facilitates workshops in partnership with organisations working to end violence against women and girls.Louise says: “Hi Frankie & Steve,With ‘wildling’ now at school, technically I have ‘more time’ available to me spread out over a full week.*Chokes on tea because we all know ‘more time’ is bullsh*t — have you see

Sep 26, 2024 • 19:30

Marketing yourself without social media

Marketing yourself without social media

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from graphic designer Ange Lyons.Ange says: “Hi Frankie & Steve!Do you think it’s possible to market yourself as a freelancer in 2024 without using social media? Particularly if you *hate* showing your face?Thanks! Ange”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community. •••Ange Lyons' websiteFrankie Tortora'

Jul 11, 2024 • 21:16

Quick ways to drum up some work

Quick ways to drum up some work

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from marketing consultant Ayo Abbas.Ayo says: “Hi Frankie & Steve,It's tough out there right now — what do you think is the quickest way freelancers can make something happen in terms of winning work?Thanks, Ayo”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community. •••Ayo Abbas' websiteFrankie Tortora's website

Jun 27, 2024 • 20:09

When you’re nervous about public speaking

When you’re nervous about public speaking

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from wedding florist Esme Ford.Esme says: “Hi Frankie & Steve!I am giving a 10 minute talk next week and I need your help.Public speaking is something I never do, so I had a little practice and filmed myself doing my talk and my voice is soooooo wishy washy. I hate it when I ‘ummm’ a lot so try to actively pause instead, but then the flow of the talk is all wrong?I just feel like my voice has no authority!Ho

Mar 14, 2024 • 20:22

Should you put your prices on your website?

Should you put your prices on your website?

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Detective Babs Harris aka Anonymous.“I work with corporate clients around workshop facilitation and keynote speaking. My question is around pricing transparency. I am finding that I am getting lots of enquiries (which I am very grateful for!). Most of the time I respond via email with my fees and the potential client doesn't have the budget. I would say this happens three quarters of the time. My fees a

Feb 29, 2024 • 20:03

When testimonials give you the ick

When testimonials give you the ick

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Detective Roxanne Maxwell aka Anonymous.She says…“I had a situation recently where I responded to somebody who I know really well offering to help me with something. I said yes, appreciated the service they did for me and I paid them for that service.Afterwards, they asked if I’d be happy to give a testimonial and I said, ‘sure — how about you draft something and I’ll tweak it?’ They sent me something.

Feb 1, 2024 • 18:09

When you’re thinking of starting a side project

When you’re thinking of starting a side project

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from project management expert Nina Lenton.Nina says: “As well as my work as a freelance project director and manager, I have a blog on the subject of everyday joy (in life and work), which I write on every now and then.  I’d like to do more with it, but am afraid I could easily spend all of my time doing that instead of paid work, which of course isn’t really sensible!How do people who have similar side pro

Jan 18, 2024 • 20:14

When you want to ‘do good’ via your business

When you want to ‘do good’ via your business

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Lametta Truffleballs AKA Anonymous.They say…“Hi Frankie & Steve,I see a lot of freelancers ‘doing good’ with their business, donating x % to the planet or to another good cause. I really like this idea, but — with two small children, one of which is still in a private nursery — I feel like I just don’t have the spare money to do this? Should I just suck it up and do it anyway??Help!”What would your advi

Nov 30, 2023 • 20:00

When you’re setting up as a freelance consultant

When you’re setting up as a freelance consultant

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Colin Parks AKA Anonymous.They say…“Hi Frankie and SteveI’ve worked for a company (employed) for over 12 years. It’s grown from 50 people to a 5,000+ strong agency.I work with digital technology as an Account Director and I’ve managed some decent clients. My key skills are listening to, understanding and challenging client requirements, and then translating them into actionable, achievable outcomes. I h

Nov 16, 2023 • 19:12

Sticking to your values

Sticking to your values

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Grace Abell, designer at Abell Design — a brand and digital creative studio.She says…“To cut a long story short — I’m a seasoned freelancer who is just getting back into working evenings as I’m caring for twins during the day.My problem is this: As I do not have the capacity for project work, I’m now taking on small tasks from one agency whose fingers are in many pies. I have a set of ethical views whic

Nov 2, 2023 • 19:27

Stop, Collaborate & Listen

Stop, Collaborate & Listen

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Emma Roberts, director at Social Qual.Emma says:“You know when you stumble upon someone fab, and your brain goes ‘ooh, collaboration potential’? Perhaps we meet on LinkedIn and then organise a cuppa or intro call. We chat, we laugh, we bond over work joys and woes... and then we part with that cheerful, 'let's collaborate soon' but then… often our busy lives take over. I'm on both sides of this — an ins

Oct 12, 2023 • 19:35

We made it to 100 episodes!

We made it to 100 episodes!

To celebrate 100 episodes of DIFTK, Frankie & Steve answer a bunch of quick fire questions! And a HUGE thank you to everybody that has listened, reviewed, sent in a question or a comment. Wouldn't be the same without you. Thank you. •••Frankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK InstagramDIFTK TwitterSupport DIFTK on Ko-Fi

Sep 21, 2023 • 20:23

When you feel like an imposter

When you feel like an imposter

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Lucy Critchley, founder of Untold Creative Services.Lucy says:“I use Canva A LOT. My clients find it super simple (mostly!) so it just makes sense. I’ve never learned how to use Illustrator/Photoshop etc but I feel like I should…? I think it would be a good skill to have and could be a benefit to my business in terms of being taken seriously with design/graphics/socials work. But I haven’t a clue where

Jul 6, 2023 • 18:26

When your parenthood is used to reduce your rate

When your parenthood is used to reduce your rate

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Lotus Vanreisel.Lotus says:“Hello freelance friends!I'd like your opinion on an email I’ve received from one of my longest and most favourite clients…After months of no work and no contact, she asked me last month if I have any availability in the next few weeks. I said ‘yes’ and also told her that my rates had gone up since we last spoke.Here is her reply:"So I'd love to be able to put s

Jun 22, 2023 • 20:00

When you’ve got too much work to do

When you’ve got too much work to do

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from designer, coder and illustrator Andi Best.Andi says:“I can't go on like this — I think I need to give in and ask for help!I am inundated with work and the enquiries keep coming, which is a great problem to have, but I don’t know what to do about it.Previously I've mitigated large volumes of work by quoting higher or asserting my unavailability — ultimately turning work away. For a "busy period" that wor

Jun 8, 2023 • 21:07

Build something new or stick with existing client work?

Build something new or stick with existing client work?

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Zoe Honeysuckle.Zoe says:“Hi Frankie and Steve,I've been running my own business since May 2020 (with a 5 month old in tow!) and I feel fairly well versed with the peaks and troughs of freelance life.However, over the past few months I've noticed a few clients who are on my smaller packages/retainers drop off because of financial reasons. All good, and all totally understandable.I thought

May 25, 2023 • 20:37

Making time for voluntary work (or not?)

Making time for voluntary work (or not?)

In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from copywriter Lucette Funnell.She says:“I’ve been approached by a local charity about a volunteer position. I’m interested in what they’re doing and definitely feel I could add value. But where on earth would I find the time?!And as a chronic over-thinker who always ends up taking longer than planned to do everything… And who already has a list as long as my arm of things to do for my own busine

May 11, 2023 • 18:12

The best things to outsource

The best things to outsource

In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from Sophie Greenwood, founder of Ink & Bear.She says:“I recently invested in a rebrand of an online event that I run (Super Seconds Festival) — I worked with an illustrator (Vicky Hughes) and loved the process from start to finish. I loved setting a brief and having someone else be able to do the work a million times better that I could do it. Now I'm slightly addicted to the idea of getting peop

Mar 16, 2023 • 20:46

How to get your very first clients

How to get your very first clients

In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from artist and illustrator Lisa Callaghan.She says:“As an aspiring creative freelancer, what do you recommend as being the first steps towards generating paid work? How do you get those very first paying clients?I'm already on social media, putting my work out into the world (well, to all of my 25 followers!). I've also looked at platforms like UpWork and haven't found any projects that fit — eit

Feb 23, 2023 • 19:21

Approaching clients you don’t (yet!) have a relationship with

Approaching clients you don’t (yet!) have a relationship with

In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from designer Jason Hunt.He says:“I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!)This has never worked, and I rarely even entertain it these days, but I have a company that I

Jan 26, 2023 • 20:47

How to prioritise when everything is a priority

How to prioritise when everything is a priority

In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from wedding videographer Charlene McNabb.She says:“Hi Frankie and Steve! Happy New Year!I'm sitting here with a notepad. Two actually. One has my 'to-do' list on it that I created before Christmas (check me out for being super organised). The other has what to prioritise over the next 6 weeks, but here's where the overwhelm has come flooding in.When you're running your own business and need to do

Jan 12, 2023 • 19:45

Awards: Yay or Nay?

Awards: Yay or Nay?

This week Frankie Tortora and Steve Folland have a chat in response to an excellent question from website lead generation consultant Tom Garfield.He says:"Are awards worth it?Do you get business from them? Is it worth the effort of entering? Do clients care about them? Should we be applying for as many as we can?! It seems like winning awards is a good idea, but I just don't know what to think."What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and

Dec 8, 2022 • 20:50

Keeping in touch with old clients

Keeping in touch with old clients

This week me (Frankie Tortora) and him (Steve Folland) have a chat in response to an excellent question from Dex Sorbet AKA Anonymous.They say:“I’ve worked on two excellent projects for a really high profile client in the past year. When the projects finally went live I dropped them an email to say how great they were and how happy I was to have been a part of them. I got a lovely reply that ended with — ‘please do keep in touch for any future projects that might be up your street.’ But I don’t

Nov 24, 2022 • 21:07

How to take time off at Christmas

How to take time off at Christmas

This week Frankie Tortora and Steve Folland have a chat in response to an excellent question from brand and visual identity designer Matt Jones.He says:“After years of having a full-time job, I always knew exactly when I would be off for Christmas, when I would be returning and not having to worry about projects or answering emails while I was off.This is my first year as a full-time freelancer approaching Christmas and I'm worried about being able to 'switch-off' over the holiday season…What ad

Oct 20, 2022 • 20:14

How to market a ‘boring’ business

How to market a ‘boring’ business

This week Frankie Tortora and Steve Folland have a chat in response to an excellent question from accountant Claire Owen-Jones.She says:“I have a ‘boring’ business and make a ‘boring’ podcast. I’m okay with that — I’m an accountant so I am very familiar with DULL — but I struggle with how to market it.Via the podcast I answer common accountancy questions. This week’s episode is 7-10 minutes of me explaining payments on account, for example.How can I make the un-fun more memorable and/or appealin

Oct 6, 2022 • 20:07

How to get the most out of a coworking space

How to get the most out of a coworking space

This week Frankie Tortora and Steve Folland have a chat in response to a question from writer, editor and proofreader Louisa Ellins.She says…“Dear Frankie and Steve, As much as I love my office in the box room, I keep hearing that co-working spaces are a great place to meet potential clients, and I sometimes miss the office chat from my employed days. I've decided to dip my toe into co-working spaces after the school summer holiday break, and I've found that there's several different options in

Sep 22, 2022 • 21:44

When you work 9-3 but your clients work 9-5

When you work 9-3 but your clients work 9-5

This week Frankie Tortora and Steve Folland have a chat in response to a question from Rosie Bakewell aka Anonymous.She says…“I’m working alongside another freelance consultant on a project, and our client is a big corporate organisation.As a mum to a 5-year old daughter, I only work in school hours and during school term-time.However, none of the people I work with have children, so they work 9 to 5 (and more). AND the client has team members in the US who aren’t available until 2pm in the UK.A

Sep 8, 2022 • 21:39

When you only ever get into the ‘zone’ just before pickup

When you only ever get into the ‘zone’ just before pickup

This week Frankie Tortora and Steve Folland have a chat in response to a question from inclusion and equality consultant Beth Cox. She says: “How do I get into the zone earlier in the day?Pre-child my working hours were 10-7, with my best work done between 3 and 7 - it took me that long to really get into the flow. The thing I've struggled with since having a child at nursery and school is that I tend to hit the elusive 'flow' approximately 20 minutes before I have to pick up my child. Pre-child

Jul 14, 2022 • 20:01

Butt-saving clauses you need in your contract

Butt-saving clauses you need in your contract

This week Frankie Tortora and Steve Folland have a chat in response to a question from WordPress developer Morena Fiore. She says: “Hi Frankie and Steve,I'm a web developer specialising in WordPress and SEO.I'm still fairly new to freelancing and am wondering if my clients' contract is strong enough. I think I've covered myself for scenarios I've already experienced, but I worry there might still be things I haven’t accounted for because I've just not experienced them yet??So my question is: Wha

Jun 23, 2022 • 20:36

When you're worried about offering 'too many' different services

When you're worried about offering 'too many' different services

This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter and freelancing mentor Laura Smith. She says: “Hey Frankie and Steve,Can you help me figure this out?I'm a freelance copywriter that has worked with a lot of small business owners on their content. The more I worked with them, the more I realised I really liked the extra conversations they were having with me about how to start a business. So much so, I launched a mentoring programme for new freelan

May 26, 2022 • 19:47

When you're full-time freelance, and full-time employed at the same time

When you're full-time freelance, and full-time employed at the same time

This week Frankie Tortora and Steve Folland have a chat in response to a question from interior and events stylist Sally Cullen. She says: “Hey Frankie, Steve and the DIFTK community,Last year when we were still deep in lockdown I was asked if I would like to cover maternity leave on a magazine for a year. I wasn't sure what was in store for my freelance career as an interiors stylist at that point (thanks Covid) so I said yes on the proviso I could still keep all my regular client work and fit

May 12, 2022 • 19:51

Surviving the school holidays

Surviving the school holidays

This week Frankie Tortora and Steve Folland have a chat in response to a question from project manager and editor Rose Parkin. She says:“Talk to me about school holidays.We’re currently in the second week of Easter, but the summer break is looming.Both me and my partner are freelance and we have two kids aged 5 and 8. We don't tend to do a huge amount of holiday clubs (maybe 1-2 days a week at most) so the kids end up having a fair bit of screen time so that we can juggle work, cooking, house ch

Apr 28, 2022 • 20:53

How to decide what your freelance business will be

How to decide what your freelance business will be

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Rene Hammer aka Anonymous. They say:"Hi Frankie & Steve, My partner hates their job. Like, really hates their job.Meanwhile, they see me being busy and wearing all the hats — but happy working freelance. So I’ve been softly encouraging them to become self-employed too.They’re coming round to the idea. But crucially, they haven’t fully figured out what it is they would actually DO as a freelancer. I d

Mar 31, 2022 • 20:34

WTF to do when everything costs more

WTF to do when everything costs more

This week Frankie Tortora and Steve Folland have a chat in response to a question from website marketing specialist Tom Garfield. He says:“Life costs so much more now!Fuel, heating, food, clothes, EVERYTHING is way more expensive. I shudder every time I hear the letterbox clunk, wondering what bill is coming for me next. I don't want to dip into savings or reduce my pension payments. That feels like a bad plan… Do I raise my prices to keep up instead? Can I use the cost of living crisis as justi

Mar 17, 2022 • 20:06

Choosing the 'right' name for your business

Choosing the 'right' name for your business

This week Frankie Tortora and Steve Folland have a chat in response to a question from coach Rachael Middleton. She says:“Dearest Frankie, Steve and the DIFTK crew,I've been working on my business about a year now and have a name and logo already BUT I recently attended a webinar where the host made a point about words that trigger potential clients. This can have a negative impact too.My ideal client base are traditionally a weary group (farmer's stressed out partners who may be frowned upon fo

Jan 27, 2022 • 19:54

Getting back out into the real world (or not)

Getting back out into the real world (or not)

This week Frankie Tortora and Steve Folland have a chat in response to a question from accountant and business consultant Caroline Boardman. She says:“How is everyone getting back out into the real world?Obviously everyone feels differently about this — some of us can't wait for more face to face client meetings and networking events, some have enjoyed the online world and Zoom and comfort of own homes...How is everyone managing the transition back to reality? Slow and steady or 100 miles an hou

Dec 9, 2021 • 20:38

When you just can't get any rest

When you just can't get any rest

This week Frankie Tortora and Steve Folland have a chat in response to a question from communications consultant Sarah Randall. She says:“How on earth does anyone get any rest. Like, real restful rest?I feel like for the past 18 months I've been waiting for a break, but it never comes.I need to find a way to make it happen.The flipping pandemic means that I have way less support from family, increased work pressures… my husband also runs his own business that's been pretty smashed to smithereens

Nov 25, 2021 • 20:57

How to promote yourself when speaking at an event

How to promote yourself when speaking at an event

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Agnes Armstrong AKA Anonymous. She says:"What is an appropriate level of self promotion when doing a talk?I have been asked to do a talk on Imposter Syndrome for 150 female leaders in an organisation. Naturally I don't feel in the slightest bit confident I am able to do this or the right person for the job, but given the topic I feel that is exactly why I should, and so for that reason I am in!I will

Nov 11, 2021 • 21:06

How to get over a (client) breakup

How to get over a (client) breakup

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Val Abbott AKA Anonymous. She says:“How do you get over a client breakup?Recently I had a client who I felt I worked really hard on. Prioritising their work when it was dropped on me at the last minute, replying to whatsapp at any given hour, working weekends (I know, I know) only to receive a message to say that they felt I was too busy and had found another agency to replace me.Whilst I know that I

Oct 21, 2021 • 20:01

Planning your maternity leave as a freelancer

Planning your maternity leave as a freelancer

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Serena Steele AKA Anonymous. She says:“I’m expecting my second baby later this year. Do you have any tips on planning maternity leave (pre- and post-birth) and maybe around lining up work for 2022? I don’t want to prepare too much because I don’t know how I’ll feel after the birth. But I also don’t want to go into this without a plan! I love the idea of taking all the time I need but I don’t know how

Sep 30, 2021 • 20:57

When your creative business isn't creative anymore

When your creative business isn't creative anymore

This week Frankie Tortora and Steve Folland have a chat in response to a question from web and graphic designer at Spurwing Creative — Claire Wood. She says:“Hi both! My current dilemma is a question I keep coming back to and yet have never found a way to resolve.I started my freelance business 13 years ago and over the years my role has moved from a predominantly creative business into a more developer/online business. I love designing and creating but now find that I am so bogged down in 'admi

Sep 16, 2021 • 20:09

End of term bye-byes

End of term bye-byes

A very quick message to say that we won't be doing a full episode this week after all as we've just got too much to do on the last week of term!!! WAAAAAHHHH.Apologies for the quality of Frankie's audio. She messed up. #awardwinning

Jul 22, 2021 • 2:30

When your agency is just, er, you

When your agency is just, er, you

This week Frankie Tortora and Steve Folland have a chat in response to a question from Founder & Designer at See, Think, Do — Jason Hunt. He says:“OK DIFTK crew!The (for me at least) perennial question has come around again...How do I credibly present my agency as a viable team when actually, it's just me?? The reality is that my agency is just me, and that I outsource/sub-contract anything I don't do or have no time to do, but I have a sense that in an imminent pitch — that may not be quite wha

Jul 15, 2021 • 20:53

Retainers: WTF

Retainers: WTF

This week Frankie Tortora and Steve Folland have a chat in response to a question from sportswear designer Lily Pawley. She says:“Retainers. The holy freelance grail. But WTF?? I've got one with a client I’ve worked with a fair bit before, it's new and shiny but now I'm in a weird relationship with the client — Am I freelance? Am I an employee?From working out how to allocate my time (them, other clients, life, smalls) to which email account I need to use (the one they set up for me — which I ke

Jun 24, 2021 • 20:44

Breaking up with a difficult client

Breaking up with a difficult client

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Quinn Finn, aka Anonymous. They say:"I know this has been discussed in the group and on the podcast so others are doing this too... Over the last 12 months I have made the decision to stop working with certain clients who either don't pay me, take the piss with their expectations of my time or just aren't a right fit for whatever reason. It's my business, I can choose who to work with, right?For the

Jun 10, 2021 • 18:40

Finding your 'thing'

Finding your 'thing'

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Tom Snow, aka Anonymous. They say:“Hi Frankie and Steve,My partner is a very creative person, but is currently doing an employed job that helps others in creative education, but is bogged down with institutional admin, company politics, meetings etc. It doesn't allow her to be creative herself.I'd like to encourage her to take the leap to become self employed and find the thing she loves doing. Findi

May 20, 2021 • 19:55

Coping with professional 'ghosting'

Coping with professional 'ghosting'

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Jason Chase, aka Anonymous. They say:“My question is about professional 'ghosting'... spooky!I was recently in touch with an old acquaintance who now works with a big organisation that I have been interested in working with for a while. This person encouraged me to pitch for quite a big contract, chatted through the project with me on the phone and even read through my ideas and made encouraging sugg

May 6, 2021 • 20:13

When you're not sure about a new opportunity

When you're not sure about a new opportunity

This week Frankie Tortora and Steve Folland have a chat in response to a question from coach, leader and feminist Lisa Townsend. She says:“I need some help to work out which opportunities are for me and which to say no to!An opportunity to collaborate comes my way for example and my mind automatically lists off all the negatives/worst case scenarios. I've been wondering lately if that’s just the fear of feeling like I've potentially got someone else to answer to (which is why I left employment)

Apr 22, 2021 • 20:56

Putting ourselves back together

Putting ourselves back together

This week Frankie Tortora and Steve Folland have a chat in response to a question from Kate Nikityuk, founder of Questime. She says:“How do you put yourself back together if all you want to do now the kids are back in school is lay down and stare out of the window?I allowed myself a day of rest on Monday. It is already Thursday and I am still not a rock star 'nailing it'. More like a jellyfish answering a few enquiries from clients and delegating bare minimum to the team. My list of work-to-be-d

Mar 25, 2021 • 19:54

When your clients are always late

When your clients are always late

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Casey Gunn aka Anonymous. They say:“What advice do you have when your clients habitually deliver things late which then completely messes up your planning and diary?For context, I’m a social media manager. I have three big clients — all contracted for minimum three month periods — and two of my three clients do this! Usually, these clients are good — we have a good relationship, they pay on time (ish

Mar 11, 2021 • 20:53

When it feels like it's time to scale up

When it feels like it's time to scale up

This week Frankie Tortora and Steve Folland have a chat in response to a question from podcast producer Dave Howard. He says:“I develop and make podcasts for people — universities, PR companies, businesses, charities. I’m largely a one-person operation, with a few trusted freelancers available to take on odd bits of work here and there when things get busy.But now there is just too much work. I seem to have won a lot of business all at once, and I’m finding myself constantly racing to edit peopl

Feb 25, 2021 • 20:37

Deciding how much work you can take on

Deciding how much work you can take on

This week Frankie Tortora and Steve Folland have a chat in response to a question from designer and web developer Laura Ockenden. She says:“As a newbie full-timer, I'm struggling a bit with planning in work and knowing how much I can take on and when.I've got a few jobs on now but often find myself procrastinating under the guise of waiting for clients to get back to me — should I be looking for more work? Should I book in clients for next month? How long will a job take? How long is a piece of

Feb 11, 2021 • 20:09

Dealing with "icky" clients

Dealing with "icky" clients

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Mel Horn, AKA Anonymous. They say:“How do you cope with "Client Ick"?  Like that physical cringe you experience when you see someone you snogged at a staff party years ago but this time, it’s because your client is calling you and you secretly hate them.Clients are good. Clients pay the bills. I should love that I have this client. Times are hard and I shouldn’t be ungrateful — after all I worked har

Jan 28, 2021 • 20:25

Bye Bye 2020

Bye Bye 2020

This week Frankie Tortora and Steve Folland have a chat in response to a question from Ginger Nuts Cracklefriend, AKA Anonymous. They say:"As we come to the end of this shit show of a year, what do you want to take into 2021 and what would you leave behind? I remember the episode where Steve sat in his car and you never answered a question but had mutual therapy and I wondered how the rest of the year went for you both. Thanks!"What would your advice be? Let us know your thoughts using #DIFTKpod

Dec 19, 2020 • 24:58

Setting boundaries with your clients

Setting boundaries with your clients

This week Frankie Tortora and Steve Folland have a chat in response to a question from Christmas elf Perky Chocolate Plum, AKA Anonymous. They say:“I don’t know if this is a consequence of being both employed and self-employed for many years, but I find myself being “led” by my clients. I struggle to say no or to set boundaries with them as I don’t feel like I control the relationship. This leads to me working every night/weekend and feeling exhausted and frustrated. What can I do to change this

Dec 10, 2020 • 20:09

Stuff you do and don’t need when starting out as a freelancer

Stuff you do and don’t need when starting out as a freelancer

This week Frankie Tortora and Steve Folland have a chat in response to a question from soon-to-be counsellor Juliette Toop. She says:“Assuming all goes to plan, at the end of this year I’ll qualify as a counsellor and set up a private practice. What do you both consider to be ‘must haves’ and ‘nice to haves’ and ‘totally not necessaries’ for starting up?Even though I’ve been self employed before I know I wasted a lot of time and money back then on things I didn’t need!”What would your advice be?

Dec 3, 2020 • 20:36

How to 'get a life' outside of work and kids

How to 'get a life' outside of work and kids

This week Frankie Tortora and Steve Folland have a chat in response to a question from health communications specialist Anneliese Levy. She says:“How can I 'get a life' outside of work/kids?I find being a freelancer really intense, in that all my focus is on looking for work, thinking about work, doing work, following up on work. And oh yeah, looking after my kids! Other than that I don't think I do anything else.I think back fondly to the days when I used to have actual hobbies, did evening cla

Nov 26, 2020 • 20:53

When you have a classic case of 'shiny object syndrome'

When you have a classic case of 'shiny object syndrome'

This week Frankie Tortora and Steve Folland have a chat in response to a question from virtual assistant and founder of MuthaCollective, Annabelle Williams Dos Anjos. She says:“How do you avoid ‘shiny shiny’ syndrome?As a creative person I love doing so many different things. I often have to talk myself down from creating 5 new things/businesses that I just don’t have time for (and therefore wouldn’t do well).How do you stop yourself from constantly running towards the latest, shiniest idea? And

Nov 19, 2020 • 20:52

Coping with Covid-related stress

Coping with Covid-related stress

This week Frankie Tortora and Steve Folland have a chat in response to a question from software developer and 'multidisciplinary geek' Ross Wintle. He says:“How the flippin flippity flip do I reduce this baseline of anxiety I have whereby every time one of my children coughs or has a borderline temperature of 37.9 I go into fight-or-flight mode expecting to have to slash my hours in half to do homeschooling again while we obtain/wait for the result of a COVID test?Do people have some kind of "pl

Nov 12, 2020 • 20:29

How to deal with project creep

How to deal with project creep

This week Frankie Tortora and Steve Folland have a chat in response to a question from content creator Becky Coote. She says:“Project creep. We've all experienced it, but how do you deal with it in a way that doesn't piss off your client?I'm working with someone who is ever so slowly, one email at a time pushing the boundaries further and further away from what we agreed. The problem is each individual email isn't enough for me to go "WOAH, hold your horses!" but when you look at the big picture

Nov 3, 2020 • 19:50

Riding the freelance rollercoaster

Riding the freelance rollercoaster

This week Frankie Tortora and Steve Folland have a chat in response to a question from career coach Abbi Buszard. She says:“I’ve been running my business for 2 and a half years, with a small baby hiatus in the middle (compounded by, y’know, a global pandemic that stole all the f-ing childcare).2 and a half years in and I still haven’t learned to ride the rollercoaster of emotions that accompanies doing your own thing. I feel like a dog chasing squirrels made of feelings:‘Ooh a new idea, I’m so h

Oct 20, 2020 • 19:14

How to move back into an employed role

How to move back into an employed role

This week Frankie Tortora and Steve Folland have a chat in response to a question from social media consultant and embroidery artist Claudette Anderson. She says:“How do I navigate going from freelance into an employed role? Particularly when I’m going to be keeping my small business going on the side.What can I do to make the transition easier and more manageable? How can I take the awesome parts of freelance life into an employed job? And how can I embrace the parts of an employed job that I’m

Oct 6, 2020 • 20:08

When your partner starts working from home

When your partner starts working from home

EPISODE 50!!!This week Frankie Tortora and Steve Folland have a chat in response to a question from graphic artist and designer Rachel Brown. She says:“I’ve worked from home in one form or another, in both employed and self- employed roles, for five years now. There’s been ups and downs, and I’ve learnt along the way how to manage the work/home balance and what I need to do to keep my wellbeing up (I don’t always follow my advice but at least know the theory by now!). My husband, however, came o

Sep 29, 2020 • 20:06

Preparing for Lockdown 2.0

Preparing for Lockdown 2.0

This week Frankie Tortora and Steve Folland have a chat in response to a question from coach, mentor and consultant EJ Trivett. She says:“With Lockdown 2.0 looming precariously ahead, what are our lessons from the first wave, and what could we put in place NOW to proactively protect our businesses (and sanity) ahead of the game?”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.•••Th

Sep 22, 2020 • 20:55

How to celebrate your wins without sounding like a w*nker

How to celebrate your wins without sounding like a w*nker

This week Frankie Tortora and Steve Folland have a chat in response to a question from writer and educator Fiona Tapp. She says:"Congrats on your British Podcast Award! I won an award in my field last year and I have been wondering how to best market the fact without sounding like a wanker. It’s sometimes hard to shout about your wins (especially as a woman) but if you have been recognised surely you should be able to celebrate?”What would your advice be? Let us know your thoughts using #DIFTKpo

Jul 30, 2020 • 19:20

When your partner is negative about your business

When your partner is negative about your business

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Stella King AKA Anonymous. They say:“I’m so sick of my husband’s negativity about my business! I started it 7 years ago with a view to running it when children came along and since then, I’ve been able to pick it up and put it down around my son and various life events.I’ve always felt the need to hold onto my part-time supermarket job so I feel like I’m ‘doing my bit’ but have been increasingly rese

Jul 16, 2020 • 19:51

Making the leap into full-time freelancing

Making the leap into full-time freelancing

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Mo White AKA Anonymous. They say:“How do you know you’re ready to make the leap into freelancing — especially during COVID?I’ve been freelancing on the side for a while and am feeling super uninspired by my day job lately. I don’t currently make enough freelancing to make it work with healthcare and such (thanks, America) but am considering making the jump.What were your must-dos before jumping into

Jul 9, 2020 • 20:20

Let's talk social media

Let's talk social media

This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Catherine Jones. She says:"Let's talk social media.Do you use every platform or focus on one? Do you schedule? How do you allocate time for answering comments and interacting with other people? How do you ensure you don't get sucked down the rabbit hole and lose hours to it? Is it worth outsourcing? If so, how do you know you're ready / can afford to?Sorry, I know it's only supposed to be one questi

Jun 25, 2020 • 21:27

When it feels like being self-employed isn't worth it anymore

When it feels like being self-employed isn't worth it anymore

This week Frankie Tortora and Steve Folland have a chat in response to a question from Hannah Harvey who runs pregnancy yoga workshops and online courses. She says:"Is it still worth being self-employed? With some employers offering flexibility around working hours / childcare / working from home — is it time to return to employment?”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.

Jun 19, 2020 • 20:02

How to line-up work when you don't know when you might have childcare again

How to line-up work when you don't know when you might have childcare again

This week Frankie Tortora and Steve Folland have a chat in response to a question from digital content consultant and journalist Suzanne Locke. She says:“How do you even think about pitching for new work — when you have none — and when you don’t know when you’ll have childcare again...?! I’m a solo parent with a toddler!”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.***Vote for u

Jun 11, 2020 • 17:40

When you've lost all motivation

When you've lost all motivation

This week Frankie Tortora and Steve Folland have a chat in response to a question from science writer Richard Berks. He says:"Alright gang. Any top tips for finding motivation when you have none, but desperately need some??I'm sure I'm not alone in finding that when I most need to get some flippin' work done, I seem to have the least motivation to do it. That precious time, while the kids are occupied, or after they're in bed, and you have a list of things you need to get done... and then bleugh

May 28, 2020 • 20:18

Chasing payments in a pandemic

Chasing payments in a pandemic

This week Frankie Tortora and Steve Folland have a chat in response to a question from accountant Caroline Boardman. She says:“How should we chase payments in this climate? When you know times are tough for people but you need to get paid too, what's the best way to approach credit control?As an accountant, I am in the position of knowing more than most about my clients' finances, so it is tricky to chase a late payment when I know they really don't have the cash in the bank! Should we just be l

May 14, 2020 • 18:51

When you've only got 7 minutes a day to work

When you've only got 7 minutes a day to work

This week Frankie Tortora and Steve Folland have a chat in response to a question from wedding and family videographer Charlene McNabb. She says:“Do you have any tips on how to keep work ticking over and keeping visible when you now have around 7 minutes a day rather than the usual 6 hours?!Our daily life consists of my husband working full-time from home doing some important banking stuff and me trying to homeschool, have family time, keep us all fed, attempt one warm cup of tea a day AND stop

May 7, 2020 • 18:41

When you've just left your job to go freelance, in the middle of a global crisis. Eek!

When you've just left your job to go freelance, in the middle of a global crisis. Eek!

This week Frankie Tortora and Steve Folland have a chat in response to a question from photographer Hannah Brooke. She says:“So. I built my photography business up for 2.5 years alongside my day job, got it to the point I could resign. Yay. And I finish that day job next Thursday. Eek!The photography diary already got cancelled or postponed and after crying about it for about 2 solid weeks, I picked myself up and wrote an online course on smartphone photography. Which people have actually bought

May 1, 2020 • 19:10

How to drum up work in a pandemic without being seen as 'opportunistic'

How to drum up work in a pandemic without being seen as 'opportunistic'

This week Frankie Tortora and Steve Folland have a chat in response to a question from consultant and governance expert Gemma Sykes. She says:“As well as struggling with trying to work with a 6 year old and an 18 month old around — and a lot of my work disappearing over night! — I need help on how to drum up work without sounding opportunistic or seen to be exploiting the situation.Also, what’s the etiquette on mentioning that working with you means supporting a small business at a time when we'

Apr 23, 2020 • 20:25

Life right now

Life right now

Soooo, we've gone a bit off-piste this week. We sat down to record an episode as normal, but in reality just ended up talking about what's been going on in our lives during the Coronavirus 'Lockdown'. Clearly we needed to get some stuff off our chests! We hope us sharing our frustrations and observations from the past week will help you too. Enjoy.•••This episode is supported by Nutmeg.Nutmeg launched in September 2012 as the first online wealth manager in the UK with a promise to open up the pr

Apr 2, 2020 • 19:04

Work you can do from your phone

Work you can do from your phone

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Maria 'Chilli' Pepper AKA Anonymous. They say:“Lots of the podcast episodes and questions in the group have been really useful if you’re sitting at your computer, but I’m often on the move and do lots of work on my phone.Do any other DIFTKers do this? And if so, what strategies work for you? I find I’m often overwhelmed with the admin side of things and wait till I have a laptop day, but that can be

Mar 26, 2020 • 20:03

School's out for... erm, not sure.

School's out for... erm, not sure.

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Dwayne Carver AKA Anonymous. They say:"Dear Steve and Frankie,I know that’s the wrong way round, but everything seems weird and topsy-turvy at the moment.Here’s the long version of my question:How can we best brace ourselves and our businesses for potentially having our kids off school for weeks on end?Not in a summer holidays kind of way where we’ve maybe wound down our work and booked in a few summ

Mar 19, 2020 • 20:37

Why we co-mentor each other and why you should do it too

Why we co-mentor each other and why you should do it too

This week Frankie Tortora and Steve Folland have a chat in response to a question from graphic designer and illustrator Ami-Lou Harrison. She says:“Hey Steve and Frankie!My question is about co-mentoring. I've heard you mention a couple of times that you mentor each other. It sounds like such a brilliant idea and something I feel I could benefit from myself, so I'm wondering if you could talk more about how it came about, how you go about co-mentoring someone and also how it has benefitted your

Mar 12, 2020 • 19:05

Moving your business (and family) to a new place

Moving your business (and family) to a new place

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Sidney Watson AKA Anonymous. They say:"So the time has come for us to seriously consider leaving the city we have lived in for almost 15yrs. Both me and my other half are freelancers and we have two children under 3... and too cats that hate us (due to making them share a flat with said toddler and baby).After our second baby was born, serious discussion of where we can now afford to rent — maybe eve

Mar 5, 2020 • 19:57

Accident & Emergency! Making sure you have a financial safety net

Accident & Emergency! Making sure you have a financial safety net

This week Frankie Tortora and Steve Folland have a chat in response to a question from freelance writer and educator Fiona Tapp. She says:“I live in Canada and yesterday I slipped on the ice walking back from school and hurt every single bone and muscle in my body.I am not seriously hurt but I am sore and don’t want to work because it would interrupt my self pitying calls to my mum, copious biscuit eating and catching up on every single episode of Scott and Bailey on Netflix.My question is — to

Feb 27, 2020 • 20:19

Don't panic! Going from one kid to two

Don't panic! Going from one kid to two

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Rene Dukes aka Anonymous. 'S/he' says:“Hello Frankie & Steve,You've had an episode for freelancers starting a family, now here's a question about throwing another child into the mix (not literally throwing of course).I remember speaking to a friend of mine a while ago just after their second baby was born. I naively asked them "so I guess the second one must be easier right?" and they replied "yes, s

Jan 30, 2020 • 20:40

When you keep ignoring your inbox

When you keep ignoring your inbox

This week Frankie Tortora and Steve Folland have a chat in response to a question from nutritionist Kezia Hall. She says:“How can I spend less time in my inbox?I've had VA's in the past but there are still LOTS of client emails that I can only answer as they relate to my clients’ health, programs of support or other sensitive issues (AKA talking about their poo or their periods!)I also get a lot of new clients by following up leads via email etc. But I will literally do anything to avoid sitting

Jan 23, 2020 • 20:09

Juggling kids and a multi-hyphen career

Juggling kids and a multi-hyphen career

This week Frankie Tortora and Steve Folland have a chat in response to a question from stylist, writer and blogger Hannah Bullivant. She says:“I would love your thoughts on the perils/advantages of being a ‘multi-hyphen’ freelancer. Sometimes I think it’s really clever (have different income streams, keeps me interested and engaged) and sometimes I really regret it (such little time and stretched thin! Especially as only have 2 days of childcare!)”What would your advice be? Let us know your thou

Jan 16, 2020 • 19:58

When updating your social media is just one thing too many

When updating your social media is just one thing too many

This week Frankie Tortora and Steve Folland have a chat in response to a question from detective Barry Steel (aka Anonymous). 'He' says:“What do you do when social media is the absolute bane of your life but you know you should do more of it to promote your business, grow your audience and be seen by your peers?!I had to delete Facebook from my phone to make more space and honestly the only thing I missed was the DIFTK community!I don’t think I can afford to outsource it (which would be the obvi

Jan 9, 2020 • 20:05

How to explain your job to your kids

How to explain your job to your kids

This week Frankie Tortora and Steve Folland have a chat in response to a question from Laura West, Founder of The Doers. She says:“I went freelance a little over a year ago and soon after launched The Doers — a marketing consultancy powered by freelancers (*ah hum* plug over!)I have 3 young children (almost 4, 2 and 9 months) and struggle to explain to them what I do, why I do it, why I don’t go into an office like Daddy etc. etc. Last week my eldest told someone I work in a cafe (not far from t

Dec 19, 2019 • 21:32

Burnout alert! How to stay sane at Christmas

Burnout alert! How to stay sane at Christmas

This week Frankie Tortora and Steve Folland discuss CHRISTMAS BURNOUT in response to a question from copywriter Franky Shanahan. She says:“To be brutally honest, the tail end of this year is kicking my butt.Life is throwing a whole heap of challenges my way way and my brain is FULL.On top of busy workload and some personal stuff, one of my children is ill (again) and my other half is working overseas for a week. I’m trying to figure out the best way to avoid buying out completely before Christma

Dec 12, 2019 • 20:17

Saying NO. How to turn down work from 'red flag' clients

Saying NO. How to turn down work from 'red flag' clients

This week Frankie Tortora and Steve Folland have a chat in response to a CORKER of a question from 'Detective Harper MacCleod' aka Anonymous. S/he says:“Can we have the 'turning-down work’ conversation?I've reached the stage where I can (to some extent) pick and choose my work. However, I’m a people pleaser and still find it difficult to say no.For argument's sake, let's just say my job involves drawing things. Mostly houses.(But I’m happy to be a ‘detective’ if you insist).Even when you’re desp

Nov 28, 2019 • 20:53

Freelance friction. When working evenings and weekends eats into 'family time'

Freelance friction. When working evenings and weekends eats into 'family time'

This week Frankie Tortora and Steve Folland have a chat in response to a CORKER of a question from 'Detective Grace Ace' aka Anonymous. She says:“Looking for a pep talk please!I have just changed from a fixed hours contract (22 hours/week) to setting up on my own in a different field. My husband and I have two preschool children and I have always been responsible for childcare.They are in playschool four days a week so I have 20 hours a week of regular work hours. With two kiddos, inevitable ill

Nov 21, 2019 • 20:07

How to feel like you're moving up, instead of just along

How to feel like you're moving up, instead of just along

This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Maia Swift. She says:"I've been freelance for nearly four years now, and, although I have good months and rubbish months, on the whole it's going well. In fact, to anyone just starting out as a freelancer, it would probably look like I'm making a success of it - I work on interesting projects, my day rate is reasonably high and I rarely have to hunt for new leads.But, in spite of all that, I still r

Nov 14, 2019 • 20:52

When it's time to put your rates up

When it's time to put your rates up

This week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Joe Wolf (i.e. anonymous). 'She' says:“As we hurtle towards the start of a new year, I'd really like to know how best to word a 'I'm raising my prices' email.Having done some competitor research, I'm definitely undercharging some of my customers. I know I did it initially because of imposter syndrome but now we have a good, ongoing relationship I think it’s about time I started to feel like I'm being

Nov 8, 2019 • 20:03

Coping with the 'cult of busy'

Coping with the 'cult of busy'

This week Frankie Tortora and Steve Folland have a chat in response to a question from freelance 'policy geek' Elaine Wilson. She says:"How honest should I be about my current workload?Like many freelancers I have busier and quieter spells (quieter around the summer holiday period for instance because I don't have many childcare options and I want to spend that time with my daughter).For some reason whenever a client, family member or other school parent asks what I've got on at the moment I fee

Oct 17, 2019 • 18:22

How to avoid procrastination

How to avoid procrastination

This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Barney Harsent. He says:"Dear Frankie and Steve,My name is Barney. I am a middle-aged copywriter. So far, so good. Apart from the writing copy bit.Not all of it, of course. The unpaid jobs, favours for friends and surprisingly successful (and lengthy) replies to people I've only met on social media I can manage.Increasingly, however, I find it more difficult to concentrate on the paid work.What tips

Oct 10, 2019 • 19:20

Overwhelm! What to do when it all gets a bit much

Overwhelm! What to do when it all gets a bit much

This week Frankie Tortora and Steve Folland have a chat in response to a question from social media manager Bethany Carter. She says:“How do you deal with overwhelm? Are there some strategies you can recommend other than taking time off?I am a self-employed social media manager and I also have a side project sharing sensory and messy play ideas for babies and toddlers (Pumpkin Play).I am Mum to an almost 2 year-old who is in childcare 2.5 days a week, and I catch up on work most evenings until a

Oct 3, 2019 • 19:49

Taking maternity leave when you have retainer clients

Taking maternity leave when you have retainer clients

This week Frankie Tortora and Steve Folland have a chat in response to a question from social media manager and copywriter Emma Victoria Stokes. She says:“As a freelancer — how do you take maternity leave with retainer clients still on board?And how long do the majority of freelancers have for maternity leave? I’m thinking about only taking 3 or 4 months ‘off’ as not sure if I’ll cope with financially but also organisationally with retainer clients.”The Maternity Action article that Frankie ment

Sep 26, 2019 • 19:47

When you try (and fail) to 'have it all'

When you try (and fail) to 'have it all'

This week Frankie Tortora and Steve Folland have a chat in response to a question from freelance content marketer Stephanie Dunn. She says:“I’ve been on maternity leave since October but have recently taken on a couple of one-off projects and am now looking to work on a more ongoing basis.I would like — am trying to — work around looking after my 7-month old daughter: Essentially full-time mum, moonlighting as a content marketer.My husband works away so some weeks he’s here and can take her, but

Sep 19, 2019 • 19:13

School newbies! Adjusting to working within school hours

School newbies! Adjusting to working within school hours

This week Frankie Tortora and Steve Folland have a chat in response to a question from Jon Richards. Jon runs Obladee, a design studio specialising in branding and identity design. He says: “With our oldest just starting school, I’m wondering how others deal with the change of routine with set drop off and pick up times? Is there any tips or advice of how to adapt to these new work hours from parents that have school kids?” What would your advice be? Let us know your thoughts using #DIFTKpodcast

Sep 12, 2019 • 19:35

Finding balance between paid work and unpaid business building

Finding balance between paid work and unpaid business building

This week Frankie Tortora and Steve Folland have a chat in response to a question from Master Galactic Shepherd (AKA anonymous). They say: “Short version: Is it really a good idea to turn down (properly) paid work to carve out time for business building? Long version: 'Successful' freelancers on interviews always say not to get too bogged down in client work and leave plenty of time for websites, blogging, networking etc. But why would you turn down (sensible) money short-term for the promise of

Jul 11, 2019 • 20:03

Tips for freelancers thinking about starting a family

Tips for freelancers thinking about starting a family

This week Frankie Tortora and Steve Folland have a chat in response to a question from Adam Pearson. Adam is a market researcher, he says: “Hey Frankie and Steve! Me and my wife don't have kids at the moment. Screaming babies and kiddie tantrums in public places have been an excellent contraception over the last couple of years. But we definitely want to start a family soon. (Just don't tell my mum. She's obsessed.) Do you have any top tips for soon-to-be freelance parents? Or things you wish yo

Jul 4, 2019 • 21:03

When you keep getting distracted by the competition

When you keep getting distracted by the competition

This week Frankie Tortora and Steve Folland have a chat in response to a question from Kirsty Moore. Kirsty runs baby massage classes in North London. She says: “How do you keep focus on your business when competition keeps popping up? It’s so easy to get distracted and compare in terms of content, pricing, offerings etc. How do you stop yourself from getting distracted by what others are doing?” What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, a

Jun 20, 2019 • 20:55

When childcare help from your family isn't actually much help

When childcare help from your family isn't actually much help

This week Frankie Tortora and Steve Folland have a chat in response to a question submitted anonymously. Let's call the person... Gemma. She says: "If I'd gone back to my librarian job, my M-I-L was going to babysit for a full day every week to ease the financial burden and get baby cuddles in. However, now that I am fully self-employed, she 'pops down to visit' for 2-5 hours every other week, of which 1 hour is lunch that I am expected to cook, and eat with her. It's lovely of course, but

Jun 13, 2019 • 20:26

When your friends say they love your work but don't actually buy it

When your friends say they love your work but don't actually buy it

This week Frankie Tortora and Steve Folland have a chat in response to a question from Rachel Brownlow Brown. Rachel is an illustrator and designer. She says: “People I know think I'm doing really well with my business because they see me building the business online, but actually I'm not bringing in much money yet (I'm currently living off redundancy money from my old job). I feel like they're really supportive with liking and sharing my stuff, but so many people I know have said they love it a

Jun 6, 2019 • 19:40

How to grow your business when real life has other ideas

How to grow your business when real life has other ideas

This week Frankie Tortora and Steve Folland have a chat in response to a question from Nicky Raby. Nicky is an actor, business and life coach, writer, speaker and podcaster. She says: “Something that’s coming up a lot with my clients at the moment is the idea of Dream Life vs Real Life. How do you continue to expand and grow your business when real life circumstances change? Like, you’ve had a baby (or another baby)? Or you suddenly have to care for an elderly relative? Or something happens in y

May 16, 2019 • 21:13

Staying visible over the summer holidays

Staying visible over the summer holidays

This week Frankie Tortora and Steve Folland have a chat in response to a question from Ben O'Brien. Ben is an illustrator, he says: “HOLIDAYS! Have you got any tips on how to get work done through the school holidays. I work from home and my wife (although self-employed) works elsewhere so it comes down to me more often to be with our son. 2 years ago I just couldn't get through the summer holiday, I managed to work on commissions I had, but I had no time for self-promotion, maintaining client r

May 9, 2019 • 20:40

What to do when you have nothing to do

What to do when you have nothing to do

This week Frankie Tortora and Steve Folland have a chat in response to a question from Lyndsey Yates. Lyndsey is a graphic designer and founder of Nine Dots Creative, she says: “Today, after a crackers boombackers (my phrase, I just made that up) week, I have nothing to do. Well, nothing pressing anyway. So far I've spent 2 hours faffing about on my laptop (AKA browsing Facebook and looking on eBay). Now the guilt is starting to set in that I'm not being productive enough. I would actually LIKE

May 2, 2019 • 19:40

Trying to work when the kids are sick (again)

Trying to work when the kids are sick (again)

This week Frankie Tortora and Steve Folland have a chat in response to a question from Michelle Kondrich. Michelle is an illustrator and podcaster, she says: “So many sick days!! Our girl was sick over the weekend... seemed better so she went to school on Monday... but we picked her up early so she could rest more. Then more vomit and home on Tuesday all day. And then picked up early on Wednesday after things moved south. Here's a question for the podcast, what do you do with a sick kid when you

Apr 25, 2019 • 22:53

How to find focus in a fragmented day

How to find focus in a fragmented day

This week Frankie Tortora and Steve Folland have a chat in response to a question from Ross Wintle. Ross is a software developer, he says: “How do you cope with days where you have lots of 'context switches' and can't focus. Like my 'half day' which is: Get wife + pre-schooler out the house School run Off to co-working Collect pre-schooler School run (with pre-schooler in tow) Feed school-kid Hand pre-schooler to grandma Take school-kid to swim class Home for tea It does my head in, and though

Apr 18, 2019 • 20:18

When people seem to think your job is a "hobby"

When people seem to think your job is a "hobby"

This week Frankie Tortora and Steve Folland have a chat in response to a question from Jo Breeze. Jo is a crowdfunding consultant and writer, she says: “My work makes a genuine contribution to paying the bills in our house. It’s not quite 50/50 but some months it’s pretty close. But when I tell people what I do, I sometimes find there’s an assumption that it’s a hobby that I’ve taken on to keep me busy (HAAA) around children. I feel especially awkward when people tell me about their wife or thei

Apr 11, 2019 • 17:41

How to eat something other than biscuits

How to eat something other than biscuits

This week Frankie Tortora and Steve Folland have a chat in response to a question from Holly Smith. Holly is a celebrant and coach, she says: "Food! I know I struggle to eat well during the week because if it's a toss-up between work and tidying up, and feeding myself something more than biscuits, then the latter never takes priority. How can I fit proper, nourishing meals into my life when I’m so pressed for time?” What would your advice be? Let us know your thoughts using #DIFTKpodcast on

Apr 4, 2019 • 19:52

When your "friend" wants some free business advice and asks to meet in person

When your "friend" wants some free business advice and asks to meet in person

This week Frankie Tortora and Steve Folland have a chat in response to a question from Nicola Washington. Nicola is a writer and social media manager, she says: "What do you do about the “friend” who wants some free advice and expects you to take a two hour round trip to meet somewhere “mutually convenient”? My preferred “Mate, people pay me for this shit” might not cut it.” What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the co

Mar 28, 2019 • 19:55

Emotional soup! How to keep things clear when work and life all happens under one roof

Emotional soup! How to keep things clear when work and life all happens under one roof

This week Frankie Tortora and Steve Folland have a chat in response to a question from Janie Skuse. Janie runs a digital marketing business with her husband, she says: "Emotional soup! I work with my husband, both at home. He does full-time hours up in the bedroom/batcave, I look after our 3-year-old full-time and have 2 hours ‘off’ each day while she’s at nursery and evenings to work (ha!). If EVERYTHING happens under one roof, how do you keep things separate/clear?" What would your a

Mar 21, 2019 • 18:45

When you have kids around and need to take a client call

When you have kids around and need to take a client call

Our very first episode! Wahooo! This week Frankie Tortora and Steve Folland have a chat in response to a question from Jessie Healy. Jessie is a digital marketing strategist, she says: "If you have a client call and your kid is awake, do you try to hide it, move the call, or just be honest about the crazy kid noises?” What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook. ••• Franki

Mar 13, 2019 • 18:44

An introductory monologue from Frankie

An introductory monologue from Frankie

Weekly podcast launching soon! Visit www.doingitforthekids.net/#podcast for more information and follow #DIFTKpodcast across social.

Mar 11, 2019 • 2:20

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