When choosing a charity, the go-to idea is to give to an entity that helps the most people/pets/places, etc. But is that always the right move? New York Times business features writer Emma Goldberg joins host Krys Boyd to discuss hyper-efficiency in philanthropy — attracting donors by promising the most bang for their buck — and why this leaves smaller nonprofits behind. Plus, we’ll ponder the question: Should multiplying our dollars be the only reason we give? Her article is “What if Charity Shouldn’t Be Optimized?

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