Full Episode Page: Chase Murdock: Growing a HoldCo and Attracting and Retaining Great Leaders

Summary:

Nick Berry interviews Chase Murdock, CEO of Decada Group, on building a diversified holding company. Chase shares his approach to acquisitions, how he makes three bets on every deal, and the challenge of identifying great operators. He also discusses Durable, his new venture supporting small business owners. 

Takeaways:

🔹 Make 3 key bets—industry, business, and leadership—to drive success in acquisitions.
🔹 Holding companies need vision—accumulating businesses without strategy leads to burnout.
🔹 Great operators are essential—finding and keeping the right leaders determines long-term success.
🔹 Community matters—Durable helps small business owners grow through support and education.

Links:

• Chase Murdock’s Website
• Decada Group
• Durable
• Chase on LinkedIn
• Chase on X
• Chase's Local Legends Newsletter

Chapters:

03:28 Building Decada Group
06:29 Navigating Challenges and Opportunities
09:29 Acquisition Strategy
12:10 Industry and Leadership
15:00 Evolving Strategies: From Growth to Stability
17:38 The Three Bets: Racetrack, Horse, and Jockey
20:14 Diversifying the Portfolio
25:44 Building a Visionary Holding Company
32:56 Attracting and Retaining Top Talent
36:44 Identifying Operators
39:22 Introducing Durable
44:34 Creating Community for Small Business Owners

🔗 Redesigned.Business    
If you have a business that's not hitting the next revenue tier like it should... You might have a design problem.  
Your business was originally designed to survive, not scale.  
Now it needs a redesign, to break free of the operational inertia and finally scale.  
So the next revenue tier feels intentional and repeatable, instead of... unreachable.

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