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• Podchaser has launched “political skew data” across 500,000 podcasts. It uses “a combination of AI-driven analysis and human verification to determine the political lean of each podcast audience,” and aims to predict left, right or neutral bias and the degree of lean.
  • In an article, Mathew Passy highlights podcasting’s influence on the 2024 election.
• ListenNotes is spotting podcasts produced using Google’s NotebookLM, and there are now 1,781. Yikes. Brianna Ansaldo listened to 200 of them, and concludes: “without authenticity, it’s just a bunch of noise.”
• Spotify appears to have quietly changed its language about its analytics, dropping the claim that its definition of streams “align to the IAB definition of a download”. Specifically, stats for “streams” in Spotify are not de-duplicated by unique listeners - listen three times to an episode (from the same device), and you’d count for three “streams” but would be one IAB “download”. A “listener” in Spotify is de-duplicated through the life of your podcast; a “listener” according to the IAB guidelines works very differently. We’ve updated the section on Spotify’s stats in our article about how to understand podcast stats, as well as making other improvements to the article - feedback is always welcome.

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