Today hosts Kevin Palmieri and Alan Lazaros sit down with Business Coach and Marketing Strategist Mike Kim to talk about branding and how to create a product that people would identify as you or yours. Mike also shares one of the most important factors in branding: consistency through the years. After all, you don’t become a Joe Rogan, a The Rock, or an Oprah Winfrey overnight. Tune in and learn how to use branding to your advantage.

Mike Kim is a business coach and marketing strategist specializing in personal branding, product launch strategies, and copywriting. His core marketing philosophy is this: Marketing isn’t about closing a sale; it’s about opening a relationship.

Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City.

Nowadays, you’ll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt — all while coaching students, serving clients, and recording his show, the Brand You Podcast — a show dedicated to personal branding.

Connect with Mike:
Website: https://mikekim.com/
IG: https://www.instagram.com/mikekimtv/
LinkedIn: https://www.linkedin.com/in/mikekimtv/
YT: https://www.youtube.com/c/YouAreTheBrand
TikTok: https://www.tiktok.com/@mikekimtv
Clubhouse: https://joinclubhouse.com/@mikekimtv
Twitter: https://twitter.com/mikekimtv
Pinterest: https://www.pinterest.ph/mikekimtv/
Facebook: https://www.facebook.com/mikekimtv

Grab a copy of his book: You Are The Brand at https://www.amazon.com/You-Are-Brand-Profitable-Personally/dp/1631953478

What are you waiting for? Grab this  FREE COURSE now! https://next-level-university-courses.teachable.com/p/what-it-takes-to-get-to-the-next-level

Group coaching details: https://nextleveluniverse.com/group-coaching/

We love connecting with you guys! Reach out on LinkedIn, Instagram, or via email

Website 💻 http://www.nextleveluniverse.com/

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Instagram 📷 

Kevin: https://www.instagram.com/neverquitkid/?hl=en
Alan: https://www.instagram.com/alazaros88/?hl=en

LinkedIn ✍

Kevin: https://www.linkedin.com/in/kevin-palmieri-5b7736160/
Alan: https://www.linkedin.com/in/alanlazarosllc/

Email 💬

Kevin@nextleveluniverse.com
Alan@nextleveluniverse.com

Show notes:
[1:38] What does “You Are The Brand” mean?
[3:28] What about branding surprised you the most?
[7:12] The Rule of 9
[9:55] Is relatability the goal?
[16:17] Path of the personal brand
[22:15] Helen Baker shares her experience with Alan Lazaros as her business coach
[23:31] Importance of consistency in branding
[27:40] Mike’s advice to someone who wants to rebrand
[31:28] Determining who you are not
[37:38] What is the Mike Kim brand?
[38:21] One thing Mike can be more authentic about
[41:28] Outro