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• Only 5% of the top 100 business podcasts release in seasons, says new data from One Stone Creative. The State of Business Podcasting 2024 examines the top 100 business shows, and what we can learn from them; other pieces of data include show formats, monetisation techniques, and artwork: most have a picture of the host, and the most popular artwork colour is teal. It’s a free report.
• 20% of all digital ads on Spotify are video ads, according to new data from Guideline. Ad spending on audio ads was up 11% year-on-year; video ads slightly out-performed that at 12%.
• Indie podcast company Dorktales has just got its first licensing agreement - Dorktales Storytime will now be carried on Yoto, the screen-free audio player.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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