This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.

Here’s a highlight of the things we covered:

• How Johnathan Dane got his start in PPC (it starts with craigslist)
• Common mistakes with AdWords / Landing Pages
• Not focusing on the important metrics: close rate, conversion rate, revenue
• Not tracking revenue & sales
• Iceberg Effect (and why SKAGs are crucial)
• Why you need to balance lead volume vs lead cost for the highest amount of revenue
• Should beginners use Single Keyword Ad Groups (SKAGs)?
• Why higher consideration searches do better using the homepage as a landing page
• Why certifications are crap
• How to get started with AdWords
• Learn by doing if possible, if not, learn by reading
• Why you should focus on the macro things first
• Why you should use multi-step landing pages
• Why you need to match your offer to the traffic temperature
• Tips for dealing with slow clients
• Why KlientBoost doesn’t use bidding platforms
• Switzerland having a minimum income for humans (don’t ask)
• Robots taking over our jobs?
• Missing features in AdWords or Facebook Ads?

Connect with Johnathan & KlientBoost:

• KlientBoost.com
• Twitter: @johnathandane
• Twitter: @klientboost

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