Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀



0:00 - 0:48 Coming up

0:48 - 2:15 UNBOXED 2.0 & MPB

2:15 - 7:22 Callux’s beginnings

7:22 - 9:03 Expanding his network and AfterParty

9:03 - 11:55 Launching notwoways and first pitches

11:55 - 14:10 ADHD and business ideation

14:10 - 18:39  Manifesting the nowtoways vision

18:39 - 20:48  The reality of product delivery

20:48 - 27:05 Scaling and creating the business

27:05 - 31:42 The financials of notwoways

31:42 - 33:49 Pitching to friends

33:49 - 35:31 The pressure of investment

35:31 - 45:05 Box reveal and the design

45:05 - 48:44 The struggle of high achieving

48:44 - 50:29 Looking after himself

50:29 - 54:39 ADHD and personality

54:39 - 56:30 The new era of the internet

56:28 - 1:01:09 The problems it poses and the algorithm

1:01:09 - 1:04:02 Spectacle vs personality

1:04:02 - 1:05:41 Coming up with ideas and consistency

1:05:41 - 1:13:18 UNBOXING 2.0 

1:13:18 - 1:15:42 Being kind to yourself

1:13:18 - 1:16:29 Key takeaways