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• The rumours back in May were true: New Heights with Jason and Travis Kelce has been acquired by Amazon’s Wondery. The deal is said to be worth more than $100mn over three years.
  • The deal includes “rights to create international audio adaptations”. Podnews is told that the company will translate the podcast to different languages, highlighting Germany, Brazil, and Mexico.
  • Travis Kelce’s relationship with Taylor Swift is responsible for much of the show’s success, with audiences growing 4.5x after the relationship was made public.
  • Curiously, though, New Heights appears unavailable on Apple Podcasts in Australia.
• SiriusXM has released The 2024 Podcast Trends Report. Dubbed “Creators at the core”, the report uses a mix of public and private data, with plenty of details about podcast consumption for slide decks everywhere.
• Gumball has added Audience Surveys to its tools for podcasters, allowing creators to understand who their audience is, and what makes them special. The service comes with pre-populated questions, and ideas to help.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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