This week, inspired by Charlie’s recent experience launching three new services, we’re talking about naming things within your business. We know this can be a huge obstacle when you’re creating new products and packages. After all, if you want to sell something, you’ve got to know what it’s called! 

Franky offers a copywriter’s perspective, sharing tips and advice to make the process a little easier. As well as describing different ways to approach naming things, she explains the importance of clarity and highlights a few things to avoid.              

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