Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack

Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack

The Loop

Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?

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