For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs.   



Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe creators should starting out and what opportunities NFT’s could bring creators long-term.



00:00 - 01:00 - Who Sunil is and his background working at Instagram

01:00 - 05:20 - Instagrams platform issues and why TikTok has bought it challenges

05:20 - 06:40 - the interest around BeReal and what Instagram can learn

06:40 - 08:00 - Working with creators

08:00 - 12:00 - The difference between creators and those with a lot of followers

12:00 - 18:00 - Opportunities for creators and thinking about passing income

18:00 - 19:20 - How video has evolved on Instagram

19:20 - 21.24 - How TikTok is coming for YouTube and how YouTube are responding

21.34 - 23.30 - Where he would advise creators start out in today's market

23.30 - 25:00 - TikTok’s superpower

25:00 - 26:00 - Sunil’s experience working at Rariable and NFT opportunities

26.17 - Creators Sunil is loving right now



Sunil’s must see creator:

Fearne Cotton: https://www.youtube.com/channel/UCw0wGD--N6e1y5BO15NXAVg



You can find more UNBOXED content on social @unboxedwithjordan.



A Listen production, with Arcade Media.

 

This episode is sponsored by Komi. For more information head to

 https://bit.ly/3J5jgsW