Our chat this week was inspired by a recent email from Paul Jarvis in which he asked ‘do we have to love what we do?’

Our gut reaction is yes, we want to love our jobs. But how do you sustain that love over time?

Franky comes up with an analogy that likens running a business to being in a long-term relationship. As always, Charlie champions prioritising the creative work. We also discuss embracing experimentation, trying new things in your business, and keeping it fresh.

We also acknowledge the potentially toxic side of seeking fulfilment in our work and ask whether it might be easier if we didn’t love what we do.

This episode was recorded on back-up mics, so please excuse any sound issues!

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Links and further reading:
 

Sara Tasker on her recent business break.

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