Neal Foard: How to tell small stories with big meaning to persuade and inspire
How Stories Happen
AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough.
Neal Foard does, and that's made him one of the most exceptional (and viral) storytellers in the business world.
Neal joins me today to lay it all out: we talk about constructing stories, practicing and rehearsal, and how to shape a true story into something entertaining. Together, we hear his famous story of "the best bartender in Chicago" and talk about the little moments that make it work.
Neal is a keynote and TEDx speaker, a former ad agency and brand executive, and a storytelling and personal brand coach. After 25 years in advertising and marketing, working with world-class brands, Neal teaches leaders how to tell more persuasive stories.
The story we dissect: the Best Bartender in Chicago.
The final story you hear in the episode: the Peace Treaty.
Connect with Neal on his website, Instagram, YouTube, or Linkedin.
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CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT:
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ABOUT JAY ACUNZO:
You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing.
The changes my clients experience:
From passive reach → to passionate fans
From scattered thinking → to focused message
From “wall of smarts” talks → to exceptional speeches
From constantly chasing business → to being highly sought
Connect with me:on LinkedIn, Instagram, or Bluesky
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SHOW CREDITS:
This episode was produced by Ilana Nevins
Cover art designed by Blake Ink
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