Fountain
TLS67: Egge on Lightning Network Advertising and the Creator Economy on a Bitcoin Standard
The Kevin Rooke Show

TLS67: Egge on Lightning Network Advertising and the Creator Economy on a Bitcoin Standard

Sep 1 2022 • 1hr 20m

Show Notes

Egge is the co-founder of Starbackr and an advertising industry veteran who has fallen down the Bitcoin and Lightning rabbit hole.
Egge explained how the world of advertising works, how Lightning could offer improvements for advertisers and consumers, and how the creator economy might evolve on a Bitcoin standard.
→ Starbackr: https://starbackr.com/
Sponsor
→ Voltage: https://voltage.cloud?utm_source=kevinrooke&utm_medium=Youtube&utm_campaign=1mo
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Links
→ Twitter: https://twitter.com/kerooke
→ Books: https://www.kevinrooke.com/book-recommendations
→ Blog: https://www.kevinrooke.com/blog
Timestamps
00:00 - Intro
01:55 - Egge Intro
06:38 - The Advertising Industry Today
17:20 - Disrupting The Advertising Middlemen
25:40 - Changing The Relationship People Have With Advertisers
40:42 - Advertising on the Lightning Network
50:26 - Creator Monetization Business Models
54:56 - Enabling Anyone to Earn Online
1:06:15 - The Lightning Round
Show more

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great show!
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Follow Kevin in all social media, he has the best content
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love it!
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