Egge is the co-founder of Starbackr and an advertising industry veteran who has fallen down the Bitcoin and Lightning rabbit hole.
Egge explained how the world of advertising works, how Lightning could offer improvements for advertisers and consumers, and how the creator economy might evolve on a Bitcoin standard.
→ Starbackr: https://starbackr.com/
This show is a Lightning podcast. That means instead of asking for likes or shares, I ask for sats.
The best way to show your support is to download Fountain from the App Store, load your wallet with some sats, and send them over the Lightning Network to firstname.lastname@example.org.
→ Fountain: https://www.fountain.fm/
→ More Episodes: https://play.fountain.fm/show/P6XXuSPg6f2rj4ECB0fT
→ Lightning Address: ⚡email@example.com
→ Twitter: https://twitter.com/kerooke
→ Blog: https://www.kevinrooke.com/blog
00:00 - Intro
01:55 - Egge Intro
06:38 - The Advertising Industry Today
17:20 - Disrupting The Advertising Middlemen
25:40 - Changing The Relationship People Have With Advertisers
40:42 - Advertising on the Lightning Network
50:26 - Creator Monetization Business Models
54:56 - Enabling Anyone to Earn Online
1:06:15 - The Lightning Round