In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.

Today’s Hosts: MacKenzie Bennett and Aaron Hope

1. Social Media Graphics

Why Use Them:

• Grab attention quickly in crowded social media feeds.
• Convey key information about your podcast episodes.
• Increase share-ability and engagement.

How to Use Them:

• Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen.
• Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers.
• Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.

Tools to Use:

• Canva
• Adobe Spark
• Pablo by Buffer

2. Promotional Videos

Why Use Them:

• Videos are highly engaging and can convey more information in a short time.
• They help to build a stronger connection with your audience through visuals and sound.

How to Use Them:

• Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments.
• Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience.
• Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.

Tools to Use:

• Capcut
• Wave.video
• Adobe Premiere Rush
• iMovie

3. Audiograms

Why Use Them:

• Combine audio clips with visual elements to create engaging content.
• Easily shareable on social media platforms.
• Highlight key moments or interesting segments from your episodes.

How to Use Them:

• Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms.
• Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites.
• Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.

Tools to Use:

• Headliner
• Wavve
• Audiogram

Tips for Effective Visual Storytelling

• Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition.
• Engage Your Audience: Ask questions, encourage