As we’ve touched on previously, there’s a lot of negativity out there about video right now, specifically in relation to Instagram and TikTok. But however we might personally feel about the rise of video content, there's no denying it’s become an integral part of the consumer journey. 

In this episode we're exploring how we might shift our mindsets a little and see video as an opportunity for creative play. 

We chat about what we enjoy about creating video and share lots of practical tips for filming your own content and discuss the time and investment involved. 

Links and further reading...

Xanthe Berkeley film courses

 

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