Broadcasters had pursued a Mickey Mouse radio program for several years, but Disney rejected the idea, feeling that the cartoon characters' main appeal was visual, and that the voices might not be enough to carry a radio series. However, the opportunity to promote the Snow White film was too important to miss. The first proposed version was a talk show, with Mickey interviewing guest stars, but that idea was scrapped in September 1937. The writers focused instead on the Disney characters' affinity with folk tales and nursery rhymes. Disney performed Mickey's voice for the first three episodes. Starting with the fourth ep...