If you have the Fountain Podcaster Wallet you can get your content in front of listeners on the Discover page by promoting an episode or clip. You can create new promotions from your show page in Fountain.
Promote your show
Promoting you show will automatically promote your latest episode on the Discover page until your campaign budget runs out. Select Promote Show and press continue to see a preview of how your promotion will look on the Discover page. Use the sliders to choose your promotion budget and the maximum amount (in sats) that users can earn by listening to the full episode.
Promote an episode
To promote an episode, select Promote Episode and press continue to see a preview of how your promoted episode will look on the Discover page. Use the sliders to choose your promotion budget and the maximum amount (in sats) that users can earn by listening to the full episode.
Promote a clip
You can promote clips of your show created by you or other Fountain users. To promote a clip, first you need to make sure that you have a clip to promote. Select Promote Clip and chose the clip you wish to promote, then press continue. Use the sliders to choose your promotion budget and the maximum amount (in sats) that users can earn by listening to the full clip.
The promotion budget and max earnings settings you choose will affect the amount the minimum number of listeners you can expect to reach with your promotion and the cost per listen. Minimum listener reach estimates do not take into account for listeners who don’t listen to the full episode. When this happens the budget that is not spent gets recycled back into your promotion budget, increasing your reach and reducing cost per listen.
All promotions are subject to a 20% fee, which is priced into the total cost. This means that 80% of your campaign budget gets paid directly to users who listen to your promotion. For example, if you set a budget of $50 then $40 will be your user earnings budget.
Paying for your promotion
Press purchase promotion when you’re ready and you will be able to pay with a credit card. When your payment has gone through, you will see the payment success screen and get take back to the Fountain home page.
Approving your promotion
After you have paid for your promotion, there is a 24-hour review period before your promotion is served to users. You can check the status of your promotions in the Promotions tab on your Show Page. When it has been approved, the status will change from Pending to Live.
Analytics for your promotion
To see how your live promotions are performing, go to the Promotions tab on your Show page and click on a promotion to see your performance metrics.
- User earnings budget: your total budget for the promotion after Fountain’s fee is applied
- Budget spent: how much has been paid to users so far
- Budget remaining: how much of your budget is remaining
- Max earnings: Maximum user earnings when listening to your promotion in full
- Impressions: how many times your promotion was seen on the Discover page
- Listens: how many times your promotion was played
- Average impression cost: how much you’re paying to get your ad seen on the Discover page
- Average listen cost: how much you’re paying each user for listening
When your budget has run out, the promotion will end and the status will change from Live to Complete. You can still see the data for your promotion in the Promotion tab after it ends.