Phil from 21M Communications joins me to break down what it takes to build a Bitcoin-only business. We explore the difference between Bitcoin and crypto companies, how 21M helps Bitcoiners "sell exposure", what it's like on the inside of an agency, how to earn yield by providing Lightning Network liquidity, and where Phil sees Bitcoin going over the next two decades. 21M Communications: https://www.21mcommunications.com/ X: https://x.com/coldhardsats TIMESTAMPS: 0:00 – What Phil Is Focused on Today 4:15 – Inside 21M Communications 10:56 – How to Build a Bitcoin Business 15:25 – Bitcoin vs “Crypto” Companies 16:41 – How a Bitcoin Agency Actually Works 24:14 – Selling Bitcoin Exposure and Measuring Impact 29:53 – How to Leverage the Right Connections 34:35 – Staying Ahead with Trend Jacking 37:05 – Finding What You’re Opinionated About 43:23 – Earning Yield By Providing Lightning Network Liquidity 48:27 – Cashflow, Leverage, and Trading Lessons 53:06 – What the Next 20 Years in Bitcoin Could Look Like 55:53 – How to Connect with Phil New episodes 3x per week. Let's learn together. If you want to learn more or connect, visit my website: https://jakewoodhouse.io/