Btc and Nostr are colliding with e-commerce, and Eric FJ says the real opportunity is not another closed platform - it is an open marketplace where users can actually own their identity, move freely, and get paid in Bitcoin.

Staci sits down with Eric FJ, the builder behind Conduit, to unpack why open-source systems, interoperable marketplaces, and Nostr-native commerce may be the missing piece for making Bitcoin useful at everyday scale. If you have ever felt trapped by social platforms, payment processors, or app ecosystems that control your reach, this conversation will hit home.

This conversation is especially meaningful to me because I recorded it shortly after accepting a role with Conduit, and we officially announced that I’m joining the team as Head of Community just before this episode was released. I’m incredibly honored and excited to work alongside a company building freedom tech on open networks, powered by freedom money. Conduit represents so much of what drew me to Bitcoin in the first place: open systems, individual choice, resilience, and creating real tools that people can actually use.

You’ll discover:

Why Eric came to Nostr after reading Lynn Alden’s Broken Money and why the protocol immediately felt different from traditional social media

How open source changes the incentive structure for apps, merchants, and users

Why “switching costs” are the hidden weapon of closed platforms - and how Nostr flips that dynamic

What Conduit is building as an interoperable marketplace layer for NIP-99 commerce

How AI now lets non-coders inspect open-source code and verify what an app is really doing

Why Bitcoin needs real settlement demand, not just paper narratives and treasury-company hype

How merchants can start stacking sats by selling real goods through Bitcoin-native rails

Eric also breaks down the long-term Bitcoin thesis in plain language, from base-layer settlement and mining incentives to why open systems may be the only way to build something resilient enough to survive attacks, deplatforming, or centralized failure. Staci brings the perspective of a Bitcoin creator, merchant, and community builder, connecting the dots between social control, attention economy addiction, and the freedom that decentralized tools can restore.

Eric FJ is a builder in the Nostr ecosystem and the creator behind Conduit, a Bitcoin and Nostr marketplace project focused on open, interoperable commerce. He also hosts The Open Markets Podcast, where he explores the future of Bitcoin-native marketplaces and open standards.

Perfect for Bitcoiners, Nostr users, merchants, builders, and anyone who wants to understand where decentralized commerce is actually heading. If you care about sovereignty, open protocols, and turning Bitcoin from a holding asset into a living economy, this episode is for you.

Chapter List:

0:00 The Trap of Traditional Social Media

1:11 Discovering the Rabbit Hole

2:29 Understanding Incentives in Nostr

5:37 Are All Algorithms Inherently Bad?

7:38 The Truth About Attention Mining

10:03 Verifying Code with AI Tools

17:59 Building Conduit: A Decentralized Marketplace

26:41 The Future of Bitcoin Settlement

Follow Eric on Primal: https://primal.net/EricFJ

Follow Conduit.Market Primal https://primal.net/p/nprofile1qqsfmys8030rttmk77cumprnsqqt0whmg0fqkz3xcx8798ag8rf8z3sad6jak

Check out Eric’s Podcast: Open Markets Podcast: https://fountain.fm/show/8aujy1pUxhDKcm0fHcsM

Conduit Market: https://shop.conduit.market/

Gamma Market: https://github.com/GammaMarkets

Check out Open Markets Foundation: https://openmarkets.pub/

Shoutout to Plebeian Market & Shopstr! ⚡️

Building interoperable commerce together on the open web. 🤝💜

Plebeian: https://plebeian.market/

Shopstr: https://shopstr.market/