Ben Justman is the founder of Peony Lane, a boutique winery in Colorado known for its natural winemaking and bitcoin-first customer base.In this episode, Ben shares how he went from self-taught winemaker to running a thriving bitcoin-aligned business. He talks about betting on himself, navigating volatility, and why bitcoiners have become his most loyal customers.Follow:Jason Keil: https://www.linkedin.com/in/jasonkeil/Jack Lesser: https://x.com/jacklesser_Ben Justman: https://x.com/BenJustmanSponsors:Bitcoin Payments Advisor: https://www.bitcoinpaymentsadvisor.com/Polaris Payments: https://www.polarispayments.com/