In this episode, Brandon sits down with Michael Diederich, the owner of Snorkel Hot Tubs, to discuss his transition from a corporate career at Microsoft to running a physical business rooted in craftsmanship and Bitcoin.Michael shares the story of how he found Snorkel (a company founded in 1979), why he cashed out his retirement to buy it, and how he is slowly transforming a legacy brand into a Bitcoin-native business.In this episode, we cover:The "Snorkel" Story: How a wood-fired hot tub company from 1979 became a cult classic (and was featured on Hot Tub Time Machine).Escaping the Matrix: Why Michael left a comfortable job at Microsoft to find something "real."Bitcoin Integration: How he is modernizing a business that was stuck in the 90s, from updating the ERP to accepting Bitcoin payments.Mining for Heat: The fascinating project to heat Snorkel tubs with Bitcoin miners (partnering with Dane Soja from Hashrate House).The Nostr Connection: How Michael found his tribe on Nostr and why it’s the best place for Bitcoin businesses.The "Wood, Water, and a Match" Philosophy: Why simple, off-grid luxury appeals to the Bitcoin ethos.Whether you are interested in entrepreneurship, Bitcoin mining applications, or just want to know how to heat a hot tub without electricity, this episode is for you.Connect with Michael & SnorkelWebsite: snorkel.comNostr: Snorkel (Search "Snorkel")Email: [email protected] Hot Tub Waitlist: takemysats.com/snorkelSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: Brandon KarpelesNostr: @plebiAnonConnect with SovreignLinkedIn: SovreignX: @sovreignX