The Jake Woodhouse PodcastThree months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I'd been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money?
That rabbit hole became the AI Assessment business I now run, and it became this episode.
This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone.
If you run an Australian business and you've known for a while that AI matters but haven't really started — this is for you.
Chapters
00:00 — Welcome
00:33 — 4am, three kids asleep, one question
02:15 — Who this is for
02:35 — Why February changed everything
04:35 — The system I copied from my wife
07:30 — The verification layer (AI hallucinates)
09:45 — The founder journey at 10x speed (vs Entrepreneur First)
12:00 — Rod Bishop: solo founder, no CTO, no VC
13:10 — Why bespoke beats generic
15:30 — Sam's boxing gym
17:30 — The Johnny lighting story
19:00 — The stack (Dale asked)
23:00 — Why organic content first
26:30 — What this means for you (Pete and Mat)
28:30 — Outro
Resources mentioned
Call to action
If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn't, full refund.