Fix the Money, Fix Healthcare: Jon Gordon on Bitcoin, Nostr, and Sound HSA
Hard Money DispatchWhat would healthcare look like if it ran on sound money?
In this episode, I sit down with Jon Gordon, founder of Sound HSA and one of the most thoughtful people working at the intersection of Bitcoin and healthcare. Jon spent years in healthcare strategy before recognizing that many of the system's deepest problems, from misaligned incentives to broken data privacy, trace back to the money itself.
Now he's building solutions. Sound HSA is a Bitcoin-native Health Savings Account where real bitcoin is held in multi-signature vaults, not paper exposure, not IOUs. Jon walks through exactly how it works, who the custodial partners are, and why he believes HSAs are one of the most overlooked tax-advantaged vehicles in personal finance.
We also get into Nostr and the Web of Trust model for healthcare data. If you've ever wondered what a world looks like where patients actually own their medical records and control who sees them, Jon has a concrete vision for that. He explains how NOSTER's protocol could replace the fragmented, privacy-hostile systems that hospitals and insurers currently rely on.
Then there's Move to Earn, a wellness incentive model that rewards people in sats for staying active. Jon breaks down how this works in practice and why he thinks Bitcoin-denominated incentives align better with long-term health outcomes than anything the insurance industry has tried.
Finally, we talk about what Jon has been building on the ground in Chicago, from local meetups to helping medical practices accept Bitcoin payments using tools like ZapRite and Strike.
Topics covered:
- Jon's path from healthcare strategy to Bitcoin
- How to explain Bitcoin's relevance to skeptics in the medical field
- What Sound HSA is and how Bitcoin-native HSAs actually work
- Multi-signature custody through Unchained, Gannett Trust, and Horizon Trust
- The Nostr protocol and Web of Trust applied to health data privacy
- Move to Earn wellness programs denominated in sats
- Implementing Bitcoin payments in medical practices
- Building local Bitcoin community and infrastructure in Chicago
Connect with Jon Gordon: X/Twitter: https://twitter.com/BitcoinYogi Sound HSA: https://soundhsa.com/
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