Erik Chelstad is a child of both coasts. In his life, he spent a lot of time skiing, and carried that activity into his adult life. Funny enough though, he is actually a better boarder than skier. He volunteers with the local avalanche centers, and climbs mountains where he lives - which is the Pacific Northwest, near Mt. Ranier. In his words, climbing gives him ample time to think.He's married, and just moved into a house outside of the city. He has found a new hobby in being a home owner, which he says as a new platform to play with - cameras, sensors, sprinkler systems - etch. They have a dog, and if they are lucky enough to have kids one day, Erik hopes it will be easier than having a dog... and, that the kids won't bite him.In a prior venture, Erik was the owner of bakeries. In developing certain channels for distribution, he ran into a problem where he didn't have visibility to his product at places he didn't control. He figured out the answer was cell phones, and a centralized location for entities to consume this information.This is the creation story of Observa.Sponsors.Acton Children's Business FairWork PatternsLinksWebsite: https://www.observanow.com/LinkedIn: https://www.linkedin.com/in/chelstad/Leave us a review on Apple PodcastsAmazing tools we use:This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message. Want to record your remote interviews with class? Then, you need to use Squadcast.Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREEIf you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fmCredits: Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts, Spotify, Pocket Casts, Google Play, Breaker, Youtube, or the podcasting app of your choice.Our Sponsors:* Check out Incogni: https://incogni.com/codestory* Check out NordProtect: https://nordprotect.com/codestorySupport this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy