Want to see Bitcoin move from theory to till? We sit down with Bridge to Bitcoin—the team quietly onboarding UK pubs, cafés, galleries, and independents—to unpack a playbook that starts with footfall, not hype. Their pitch is disarmingly simple: free setup, native Bitcoin stack, and a customer base that seeks you out. That’s why hospitality leads the charge. When a venue accepts Lightning, meetups follow, and revenue does too. Owners can auto-convert to pounds on day one and later choose to hold a slice, once they’ve seen the green ticks become repeat customers and CSV lines.We widen the lens to corporates and policy. For big organisations, “accept Bitcoin” is rarely step one; education and risk management are. Put Bitcoin on the risk register, assign a small team to understand the tech, and map both threats and new markets. Think in demographics and brands: how do you speak to a rising cohort of Bitcoin-native customers without turning payments into a science project? The same principle applies to politics. Bottom-up value creation drives top-down attention, not the other way around. That’s why community infrastructure matters: 60-plus meetups across the UK, a weekly events newsletter, and conferences that link merchant adoption with real demand.We don’t dodge the UK mood: inflation, heavy regulation, and talent flight strain builders. Yet the grassroots story is bright. A sticker on a door can pull in travellers from an hour away—or overseas—because spending sats is a moment you remember. If you run a small business, the lift is light and the upside is real. If you’re in the C-suite, start with education, scenarios, and timeframes. And if you’re a listener curious about the “circular economy,” visit a meetup, pay for something with Lightning, and feel what changes when money settles at human speed.Enjoyed the conversation? Follow the links in the notes, subscribe for more, and share this episode with a merchant or manager who needs a pragmatic path into Bitcoin.X: @Bridge2Bitcoinwww.bitcoinevents.ukhttps://spotify.link/xlL74qk6NXbLinks: www.bitcoinforbusiness.io X: @gavingre X: @BTC_4_Biz Primal: GavinBGreen@primal.net NOSTR: npub12qv07tpwk8x8fy2uuqczghpappap395npuxvsx8pgksh97pezv7s8r7qta