What happens when you run out of fiat to buy Bitcoin? You start selling your value directly for sats. In this episode, Brandon Karpeles sits down with Alessandro, the founder of Sat’s Oil, to discuss his journey from the high-end Italian hospitality industry to becoming a Bitcoin-only merchant.Alessandro shares a live tasting of his family's extra virgin olive oil and explains why quality products and hard money go hand-in-hand. He breaks down:His background in Michelin-star restaurants and why he left the industryThe "Meritocracy" problem in traditional European jobsHow he ran out of savings to buy Bitcoin—and decided to earn it insteadThe Live Taste Test: Why real olive oil should be spicy and cloudyWhy Bitcoiners are the most discerning customers in the worldThe "Digital Cash" realization: Final settlement vs. credit promisesHow he successfully orange-pilled his shipping courier to accept BitcoinThe strategy of asking every merchant if they take Bitcoin (planting the seed)The difference between Italian coffee culture and American marketingWhy the "Circular Economy" is the only way to escape the fiat trapThis episode is a delicious dive into the practical application of Bitcoin commerce, the pursuit of quality, and why the best products are increasingly being gated behind sound money.Connect with Alessandro & Sat’s OilSat’s Oil: Sat’s Oil on XAlessandro on Nostr: Sat’s OilSponsor: Bitcoin WellBitcoin Well is the leading platform for buying and selling Bitcoin in Canada and the US. With Bitcoin Well Infinite, you can now make large purchases of over $50,000 through their OTC desk. Their white-glove service provides fast transactions with no slippage and the lowest fees in the market. Visit bitcoinwell.com/sovreign to get started today.Want Free Bitcoin Resources?Go here: Sovreign.io/resourcesInterested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contactConnect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnonConnect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX