There's something to be said for making a high-value podcast, which is why many continue year after year. But making a high-concept show can also be rewarding. Do you have time to make both?
https://podcastpontifications.com/episode/making-high-concept-podcasts-on-a-high-value-budget
Broadly speaking and missing a whole lot of nuance to make a point, podcasts are either news/talk or high-concept. We know listeners like to listen to both kinds of podcasts. But we also know most podcasters only produce one or the other.
Is that because making a high-concept podcast is too difficult for most podcasters? I don't think soo. But I think it tends to be easier to make news/talk podcasts compared to high-concept shows.
Can you do both? Probably. Your challenge will be keeping your high-value news/talk podcast train running as you devote the time necessary to make a new high-concept show. I have two tips to help you figure that out:
1. Think Big, Smart Small - You're taking the elephant-as-a-meal approach. You've probably lots of research and some things to learn. Prepare yourself for a nights-and-weekends project. Yes,
2. Think Differently - A lot of what you know about production, releasing, and promoting will need to change. The expectations for high-concept podcasts are quite different than what you've learned with your news/talk podcast. Give yourself room to figure those out.
High-concept podcasting is not for everyone. But if you'd like to give it a shot, there's a lot you can borrow from your current high-value news/talk podcast. But plan on learning a few more tricks, so give yourself room to do that.
And if you try your hand at making a high-concept podcast, be sure to let me know about it. I'd love to listen.
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Links
- Looking for a remote recording solution that handles both audio and video? You need Riverside.fm! - evoterra.link/riverside
- Edison Research's Podcast Consumer Report - edisonresearch.com/the-podcast-consumer-quarterly-tracking-report/
- The proverbial elephant meal - en.wiktionary.org/wiki/eat_an_elephant_one_bite_at_a_time
- 1080p displays in a pair of Ray-Ban sunglasses - cnet.com/tech/computing/tcl-new-tv-glasses-actually-kind-of-stylish-ces-2022/
- Serious about podcasting? Join the Advancing Podcasting Community today! - AdvancingPodcasting.xyz
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Podcast Pontifications is a production of Simpler Media. New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about.
It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.
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