4 Questions To Help Predict Your Podcast's Success

4 Questions To Help Predict Your Podcast's Success

Podcast Pontifications

Not every podcasting idea is a great podcasting idea. At least not beyond the person who had the idea. How predictable is your next podcasting project’s success (or failure)? And would you bet on it?If your next podcasting project will take serious resources in time, treasure, or talent to get off the ground, is there a litmus test you can put your idea through before you make that investment? 

Not one with any accuracy. But there are four questions you can ask to help triage your idea and to see if it has legs.

1. Is there a benefit to this podcast, or is the podcast just a feature? 

Go beyond the caliber of your guests or the wealth of knowledge you bring to this subject. Those are just features. You must translate those features into clear, obvious, and desirable benefits for the listener.

2. Who will care about this podcast?

You, I hope, because if you don't care about it, you're going to have a hard time finding anyone else who will. And do you have more than just your own passing interest or infatuation to the topic? 

3. How unique will this podcast be?

Do you really want to join a crowded niche where there are already 50, 500, or 5000 podcasts on the same topic? And could someone besides you make a podcast on the same topic that could out-compete yours?

4. How promotable will this podcast be?

Does this podcast idea lend itself to novel promotions? Is your platform big enough? Can you partner with someone with a bigger platform? Do you have the budget to make a big push? And are your prior answers strong enough to justify the spend?

So there you have it, four questions to ask yourself to help you triage your next podcasting project. Again, this is not a litmus test. Neither success nor failure is guaranteed, regardless of what your answers were.

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Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

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