Less Is More: The Benefits of A Brief Podcast

Less Is More: The Benefits of A Brief Podcast

Podcast Pontifications

Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show. 

Photo by Artem Beliaikin from Pexels

It's hard for anyone to keep up with all of the news about any given topic. Unless your full-time gig is keeping up with everything about one thing. For people who've acquired the podcasting habit, podcasting is where they often turn for a curated view of the important bits of their treasured topic.

So podcasters like James Cridland of Podnews and Brian McCullough of Techmeme Ride Home spend hours a day wading through a hundred and more articles, press releases, newsletters, emails, and other forms of inbound information every single day to create daily, timely episodes.

Some tech services are now cropping up to help creators, either by helping them automate the "bulleted' nature of quick reads or by letting publishers re-publish podcast episodes multiple times a day so it's always fresh at the time of download.

But helping people make sense of an avalanche of news with short-form episodes isn't the only business case for podcasters. 

Consider for a moment the two- to three-hour episodes, some of the more popular podcasts put out every week. Or more frequently. That's the price of being in the club, right?

But what about the people who do care about the facts or the thought leadership occurring on those long, rambly episodes. People who just don't have the 2–3 hours to commit to listening. Would they be interested in a distilled, just-the-facts version of those episodes? If the length of a popular podcast is a barrier for many, a bulleted, facts-reported-only version could approach and perhaps even exceed the size of the audience of the source show.

Maybe your next podcast? 

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