Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?

Podcast advertising is hard. On all sides of the equation if I'm honest. One company, Vocalize Inc., is trying to change that. They're the Branded Benefit Sponsor this month, and here's what CEO CJ Silva told me their up to and how they are working to make podcasting better:

Vocalize makes it easy for people to remember how to connect with brands. No memorizing URLs. No clunky coupon codes. Instead, listeners speak a memorable phrase into their phone—like Nike's "just do it"—to get where they need to go. And no more spending tens of thousands to get people to search for competing products and services.

In essence, Vocalize is creating a bunch of "speakeasies" where podcast listeners have a secret phrase to get content. Perhaps exclusive content. Content that they can't get any other way.

Click-based advertising in podcasting. But this just might be a better analog for us to get behind.

We all remember jingles phrases from when we were little kids. We all sing. Or we repeat them. We find them stuck in our brains. For years. Vocalize uses that same capability within humans, giving them something that's easy to remember. Something that they'll be able to recall—and use—at any time.

But you probably don't have the Vocalize app installed. They get that and is why they're focused on getting their SDK baked into apps that podcast listeners use every day, getting us closer to a future where listeners can not just talk back to the podcast they love, but use voice-enabled tech in a unique and novel way.

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Links

• Vocalize Inc
• CEO CJ Silva
• Over 100K active podcasters trust Buzzsprout 
• Got a podcasting service? Become a sponsor of Podcast Pontifications.
• Serious about podcasting? Join the Advancing Podcasting Community today!

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Podcast Pontifications is a production of Simpler Media. New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

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