Welcome to the Evolvepreneur Secrets Show for Entrepreneurs Show! My very special guest today is Michael Laps. Michael specialises in customer behaviour research, user experience, and all things search. His role encompasses developing and implementing digital strategies for the agency’s clients, as well as generating new business. With a background in client services at both traditional advertising and digital agencies, Michael has been privileged to work on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. Michael is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award.