Michael and Jonathan are on episode 2 of 'The Collaborative Sale' by Timothy T Sullivan and Keith M Eades. 

Chapter 4 was one of the best chapters we've read so far on Book Club. It's all about micro-marketing yourself and how to produce quality content that gets you heard in the ever expanding noise on platforms like LinkedIn. 

It's a great chapter and useful even if you work for a large corporation where the marketing is done for you. 

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